Following a successful partnership at the Turnberry Resort last year the Algarve has demonstrated its commitment to women’s golf after renewing its Official European Golf Destination partnership with the 2016 Ricoh Women’s British Open at Woburn in summer 2016. The tournament attracts huge numbers of spectators who are encouraged to visit the Algarve via a dedicated stand in the tented village. They can collect information and golfing giveaways while substantial Algarve on-course branding at Woburn also engages armchair viewers on live BBC1. South Korea’s Inbee Park defends her title while New Zealand’s world number one Lydia Ko, Canada’s Brooke Henderson and USA’s Lexi Thompson will attempt to end the recent dominance of the South Korean. Sweden’s Anna Nordqvist is the leading European player in the field and Charley Hull carries British hopes. The Ricoh partnership continues the Algarve’s drive to promote women’s golf from grass roots to the highest level, and forms a major part of its Golf4All project. A spokesperson for ATA said: “It’s a great pleasure to be the ‘Official European Golf Destination’ of the Ricoh Women’s British Open once again. We look forward to supporting the best players in the world at Woburn and promoting what the Algarve has to offer.” Ricoh Women’s British Open IMG Tournament Director Ross Hallett added: “We are delighted that the Algarve will be with us again in Woburn to celebrate the 40th edition of the Championship.”
